CASE STUDY- COMMUNITY ACTIVATION
EVENT DETAILS AND LOCATION
On December 7, 2024, Style House Events, Mr.Kool Party Rental in partnership with Greater Ashmont, hosted the 1st Annual Brunchin with Santa event at the Epiphany School Upper Gymnasium in Boston, Massachusetts. This festive holiday experience served 150 families from our local community, creating an unforgettable day filled with joy, connection, and holiday cheer.
ACTIVATION ELEMENTS AND FOOTPRINT
Brunch Buffet & Dining Experience
The event featured a delicious brunch buffet that guests raved about. The menu included classic breakfast favorites, holiday-inspired treats, and kid-friendly options, all designed to cater to a wide range of tastes. The family-style dining setup created an atmosphere of warmth and togetherness, setting the perfect tone for the event.
Santa’s Workshop Craft Stations
Children and families enjoyed interactive craft stations where they created handmade ornaments and holiday cards. These activities encouraged creativity and provided cherished keepsakes for attendees to take home.
Family Photos with Santa
A professional photographer captured memorable moments as families posed with Santa in a beautifully decorated photo area. These photos, later shared via our Facebook page, became treasured keepsakes and a highlight of the event.
Toy Gift Station
Each child left with a holiday gift, ensuring that the magic of the season was tangible. The toy gift station brought smiles to every child’s face and underscored our commitment to giving back to the community.
Reindeer Games and Dance Floor
Interactive games like limbo and line dancing brought families together for fun, laughter, and friendly competition. The dance floor, powered by a live DJ, kept the energy high with holiday tunes and even featured a special dance battle between Santa and attendees.
In-House Services
Style House Events managed every aspect of the event, from concept development to execution. Services provided included:
Event logistics and layout planning
Vendor coordination and management
Event staffing, including photographers and entertainers
On-site coordination and oversight
Volunteer and attendee engagement strategies
Supplies included:
Custom-branded signage and decor elements
Holiday-themed craft supplies for children’s stations
Professional-grade photo backdrops and lighting
Toy Gift Procurement, curated to suit a range of age groups
Stylishly Festive to Spread Joy
The inspiration: for Brunchin with Santa stemmed from a desire to merge holiday traditions with a modern, community-centric vibe. The event’s design featured:
Color Palette: A blend of classic red, green, and gold with modern white accents for a clean yet festive look.
Decor Elements: Oversized Christmas ornaments, string lights, garlands, and a Santa throne to create a whimsical, picture-perfect atmosphere.
Tablescapes: Elegant yet approachable setups with holiday centerpieces, adding a touch of sophistication to the family dining experience.
ACTIVATION RESULTS
Attendee Engagement
Guests participated enthusiastically in every activity, from crafts to dance floor games. Survey data revealed that 94% of respondents rated the event as “excellent,” and 100% stated that Brunchin with Santa should be hosted again next year.
Branded Elements
Volunteers and staff wore branded holiday-themed shirts and badges, reinforcing the event’s cohesive branding and making it easy for attendees to seek assistance when needed. Custom signage and QR codes placed throughout the venue directed attendees to take surveys and follow the event’s social media pages.
Metrics and Feedback
Attendance: Over 150 families participated, creating a lively and warm community atmosphere.
Survey Data:
94% rated the event as “excellent.”
100% expressed interest in future iterations of the event.
Social Media Impact: Event photos and videos received high engagement, with attendees tagging #BrunchinwithSanta in their posts and sharing their favorite moments.
Conclusion
The 1st Annual Brunchin with Santa was a resounding success, demonstrating the power of intentional event planning to foster community engagement and joy. From the thoughtful dining experience to the magical photo moments with Santa, every detail contributed to the event’s impact.
We’re proud to have created an experience that resonated deeply with our attendees and set the stage for an even bigger and better celebration next year. Interested in planning your own community or corporate holiday event?
Connect with Style House Events to bring your vision to life.
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